To assess the reliability of the measures, a correlation analysis and a factor analysis with a varimax rotation was performed on the fourteen dependent variables. A seven point rating scale was used for fourteen dependent indicators to measure the constructs of perceived product quality, perceived value, and willingness to buy. The results indicate that price positively influences the perception of quality, and inversely influences the perception of value and willingness to buy. But, perceived value and also willingness to buy would both decrease because the sacrifice demanded becomes too important in the tradeoff with perceived quality. As price increases beyond an acceptable upper price, it would be expected that perceived quality would continue to increase. As price increases, subjects’ willingness to buy, ceteris paribus, will at first increase and then decrease. H1: As price increases subjects’ perception of product quality, ceteris paribus, will also increase. H3: Odd and even prices of the same general magnitude are not perceived by subjects differently; therefore there will be no differences in perceived quality, perceived value, or willingness to buy for odd or even prices of similar magnitude. This paper reports an experiment on the effect of price and b.and information on perceptions of quality and value, and on willingness to buy.

This paper reports an experiment that studied the influence of price and brand information, and the influence of odd and even prices on subjective product evaluations. Masking tape is made to hold together light objects like paper. The police, the post office, the hospital, the banks and insurance companies, the cinema, the utility services by local body, the transportation facilities, and other helpers (like barber, cobbler, doctor, mechanic, etc.,) can be included in services. A more interesting and more transporting vehicle that has appeared quite recently on the market can serve you wonderfully for both entertainment and transportation. Instead of relying on statistical significance to examine the relationship, Monroe and Krishnan (1984) examined effect sizes, and concluded that although there was support for a positive price-perceived quality relationship, the limited data base warranted a more intensive research effort. Monroe and Krishnan (1984) suggest that not finding a statistically significant price-perceived quality relationship is inconclusive, if this result could be due to indiscernible price differences. Monroe and Krishnan (1984) observe that previous conclusions indicate that brand name information dominated price information in the perception of quality.

Thus, since past studies did not conceptualize the relationship in this manner, the magnitude of the interaction effect between price and brand name has not been investigated. Olson’s (1977) review noted that the effect of brand name generally was strong in the price cue literature, appearing both as a main effect and as an interaction effect. After a brief review of the relevant literature, specific hypotheses are presented, and the research design, measures, and results are described. However, a review of the six studies that examined both price and brand effects reveals a lack of a consistent and clear relationship. Second, the multi-cue studies have manipulated other cues such as brand name, store image, and other information in addition to price. Price and brand as extrinsic cues will individually and interactively enhance the quality perception of a product. Previous research on the relationship between price and perceived quality can be examined in two ways.

Georgoff (1969) using a quasi-experimental design in a field setting examined ten products in a six store chain of department stores. Research interests involve quantitative models for (reverse) logistics and network design for closed‐loop supply chains. He is also the director of CIMSO, a research center for integrated manufacturing and service operations that specializes, among others, in closed‐loop supply chains. Yet, perhaps because there are some problems in how previous research has investigated the price-perceived quality relationship, there is conflicting evidence on the issue. The research also investigated wi:ether perceptions differed when prices were odd or even. Despite the limited evidence indicating buyers to not respond differently between odd and even prices, basic marketing textbooks and sellers continue to believe in the odd-even phenomenon. However, Olson (1977) has documented the limitations of single-cue studies in that they are overly simplified and the results concerning price effects have doubtful external validity, and limited internal validity. While there is little empirical evidence that odd prices produce a more favorable buyer response than even prices, two studies in the past 15 years have addressed this question.